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SEO Copywriting – Organize Your Copy For The Best Results

Some people have no idea how to begin to optimize their copy as it seems a daunting task. If writing your web copy seems overwhelming it is probably because you have not organized the intentions of the copy you are writing, especially when it comes to thinking of the copy based on what you want to accomplish in SEO.

Your goal is to give your ad or piece of web copy intent. Determine exactly what it is you want your ad online to sell. Are these conversions for membership, giving them a free ebook or directing them to another page. The common goals of creating web pages are anticipating a new product, generate leads, qualify prospects, or simply present yourself as a new provider on the scene.

The trick is to decide on a goal and stick to it. Online copywriting trying to accomplish many goals at once to often send mixed messages to potential customers or consumers. Once you have a mission for your copy of the rest is easy.

The best way to organize your copy is to first think about why you buy your product or service, if you were a customer. Make a list of all your selling points and key benefits and features, then take the trouble to find these characteristics in an inventory keyword too. Decide which benefit or function corresponds best with the intention that you’ve decided on your advertising. Considering these factors in mind is an effective way to find inspiration and prevent the syndrome. Once you’ve developed a headline that the voice both for you and your key benefit in a line that is less than seven words, then the rest of your SEO copywriting is very easy to create.

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Ontological Text Recognition: The New SEO Reality

The old days of  SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

Unidirectional and reciprocal linking. The more sites linking to one and the better the site will score. Note: reciprocal links are being discounted by Google in particular because of rampant, free for all link exchange abuse. Make sure anchor text reflects the keywords being targeted when conducting a link campaign.

The  standard above guidelines are what many SEOs are focusing on to help websites in the top rank arena.

While these are still the basics, we are seeing a a shift in the ranks where sites rank extremely well for a keyword without such term even being present on the page. How is this possible? The only possible explanation is the contextual text relationship or theme of a site.

Google seems to be at the forefront of this technology: the sites that are doing well even for terms that are not present in the text or anchor links are very rich in related content. Also, very important, the site relates to the particular key phrase. Let’s try an example: when searching for “market timing”, a site is in the top 3 in Google. The site has hundreds of pages indexed and deals with market research for stocks, stock buying and investment decision tools. A human being reading through the site found by searching for market timing will find the site extremely informative and pertinent to the search. Then, how is it possible that Google could rank it high if it is just blindly indexing the text to find the exact keyword? The answer is ontological text recognition. By reading the contextual relationship between words and paragraphs, Google is capable of “understanding” that the site, without mentioning a particular keyword, will be relevant when a user searches for it.

What does this mean for you? Simply put, a lot. Copywriting is king. Well written content, informative article writing in conjunction with standard SEO techniques are the new search optimization reality. It means more work but also the advantage of maintaining more solid ranks over time as no competitor site can just easily tweak some code to rank higher. We have been focusing heavily on this new aspect to find the best way to create user friendly and rich content that will be positively received by search engines and searchers alike

Copywriting News Online
http://www.copywriting-tip.com
For copywriting tips and news from around the web SEO copywriting blogs news, press stories and video presentations on copywriting.

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Copywriting Tip – Make Your Event Website Pop With Great Copy

Once you have created a great website for your event using logos (your parent organization’s and one for the event), color schemes and exciting photography you need to back it up with some great copywriting about the event to really get registrants excited. There are some important considerations when you are writing the information for your event such as the headline, selling your event, providing contact info, adding testimonials, and the general presentation of the information.

The goal of a great event title is to really pull the potential registrant into your event information and make them hungry for more information. Think about the difference between “Sales Seminar” and “Explode Your Commission Check!” Which seminar would you be more likely to be excited about based on the title alone? Which one has more useful content? The second title not only provides a much greater excitement level about the event, but also gives a clear indication of what you will gain from attending. The phrase ‘commission check’ has much more meaning to a sales person than just the word ‘sales’. It allows them to identify with a tangible benefit to attending your conference. Always consider this when writing your event title.

It’s important to continue selling the strongest points of your event in the copy and emphasize the points you made in your title. Your event details should also emphasize what attendees will learn at your event and why they should attend. You can even state these clearly by naming sections with these phrases. “What will I learn at this event?” and “Who should attend?” are great section titles which will directly address registrant concerns.

Your event details page should also provide clear contact information for registrants to get in touch with you if they have questions, concerns or need recommendations and guidance. At the very least you should include an email address this can be your personal address or a custom address like ‘questions@yourdomain.com’. If possible, you should include a phone number, preferably an 800 number. A mailing address and fax number are less important, but can be beneficial especially if you are dealing with a predominantly non-techie audience.

Providing testimonials about your event from past attendees is another great way to build trust about the quality of your event and get registrants excited about attending. At the end of your event, send out a registrant survey and include an open-ended question that allows attendees to provide feedback on your event. You can then store the best responses in a file for use later in your promotional materials. Personal references from past attendees provide some of the strongest persuasion to new registrants.

You should also customize the overall format of your information to the audience you are targeting. For example, you could write the event information in the form of a personal letter, a format which might be particularly useful in situations like a franchisee meeting if the letter is written from the President or CEO. Also be sure to make use of the modular nature of web pages. If you create a general info page, a contact page and a lodging information page then you can then reference each of these from anywhere when it is appropriate to the context.

The copy of your event website is just as important as the stylistic presentation and requires you to be just as creative. However, when you write about your event in an exciting, convincing way that showcases the value your attendees will gain from attending you can expect registrants to commit sooner and more often leading to additional attendees and a more successful event.

Copywriting Course
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For web copywriting tips from Power Copywriting for the internet by Bob Serling, the best copywriting course. A quick and simple method for killer copywriting in your sales letters.

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