Tag Archives: copywriting

7 Reminders For Better Search Engine Optimization Copywriting

At first glance, writing for the web seems to be very easy. All copy should be short, direct to the point and with keywords put in the right places. But when your web copy gets too few visitors, that is when you start to think about your own writing skills. Learn these seven search engine optimization copywriting suggestions to help you with your online marketing and soon you’ll be a top copywriter yourself just like John Carlton.

1. Conduct a keyword research before anything else.

The reason why this kind of copywriting is related to search engine optimization is because your aim is for your website, or your client’s website, to get as much traffic from the search engines. This is true the use of keywords and the organic traffic from the search results utilizing these keywords. That is why it is necessary that you do a keyword research first to learn the keywords people use to be able to find your website.

2. Research about your topic.

Doing a market research is important because it gives you a clearer idea about the topic or the market of the product or service you are writing a copy for. John Carlton’s Simple Writing System emphasizes the importance of doing this kind of research before you even start on your copy writing.

3. Write for human readers.

The problem with many SEO copywriters is that they usually just think about the keyword density and keyword placement in their copy than their writing making any real sense at all. You should avoid this bad practice and instead focus on making your copy writing a good read after all.

4. Do not make your copy too long unless it is necessary.

People have a very short attention span when it comes to reading online. And they seldom actually read, but more on browse the web pages. For this reason, it is best that you make your paragraphs as concise as possible and to not go beyond more than 2,000 words. Of course it really depends on the topic of your article.

5. Write a title that attracts.

Your title is your first chance in getting the attention of the reader. If it is intriguing and informative enough, it would attract the reader to read the rest of the copy.

6. Keep the promise you made in your title.

Do not make your titles sound too over achieving that the rest of the copy cannot cope up with it. If you made a promise in your title, make sure that you can deliver on that promise within the copy.

7. Aim for a conversion.

The purpose of any search engine optimization copywriting is to make a conversion after the reader has finished reading your copy. The most common way to achieve this is to make a call to action at the end of your copy.

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    5 Great Ways To Learn Sales Letter Copywriting Today

    Do you have your own business? If yes then you know how hard it is to increase or revive a slumping sales. One of the most basic things that you can do is to improve your sales letter copywriting skills because it is one of the ways that you can best connect with your customers.

    There are many ways that you can become better in this field, even if you are not a copywriter to begin with. The great thing is that there are both paid and free options for you for this kind of education. All it takes is finding the right authoritative source so you will know that you are getting the right knowledge, information and tips for you to have better copywriting skills.

    I have written here 5 sales letter copywriting trainings and other sources of education that you can try and see if these can really help you with your business.

    1. You can listen to an interview of a top copywriter.

    There is nothing like listening a master talk about his craft. There are websites today that are offering podcast interviews of these copywriters, like John Carlton who is among the top copywriters we have today. It is always a great idea to listen to a mentor talk about his experiences in the field, his tips and suggestions to help you become a better copywriter, and other sound bites where you can certainly pick up a thing or two to help you improve.

    2. You can always try a training course.

    Sometimes you are very busy to go out and enroll in a writing class. Then your next best option for that would through a training course. Training courses come in different formats. There are online courses that you can receive through email or you maybe required to log in to a website. There are also DVD courses and those with books and manuals that will be sent to you. For one thing, you can try first listening to a John Carlton interview. You can then learn in the comfort of your own home or office. The great thing about these courses is that you can learn at your own time, at your own leisure. There is no need to hurry to catch up with a classmate. The pace of your learning is yours to decide.

    3. Enroll in a copywriting seminar.

    If you are the type of person who thrive and learn faster in the company of people who have the same thirst for knowledge, then attending a writing seminar is best for you. Find a respectable copywriter who is offering such a seminar and enroll. This can be quite expensive especially if the venue is located in another city or even a country. But you will be learning first hand with the help of a skilled copywriter.

    4. Try being coached by a copywriter.

    In truth this can be more expensive than attending a seminar but the benefits are often bigger. This is because you have the full attention of an experienced copywriter as he teaches you the ropes of writing good sales copy. You do not have to go after the most famous copywriters today, just someone who has a successful record will do.

    5. Study on your own.

    Maybe you fall under the category of people who really learn best when you are all alone and trying to find all the information and knowledge that you can. The great thing about the Internet is that now you can find a lot of sales letter copywriting tips from websites specializing in writing and marketing. You can also read copywriting blogs run by the top copywriters.

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    Some Simple Ways To Get The Point Across To Many Readers When You Do Copywriting

    A frequent mistake that many folks make when writing web copy or website content online is to presume that all their readers have all the time in the world to read a large amount of words and go thru a complete ocean of text. Another common presumption is that people believe and remember everything that they learn on the internet. However , the net writing arena is much more competitive than the offline world: broadcast words are designed to be read, but online words are meant to be skimmed.

    When you are writing copy, you want to communicate your reader’s language. This requires knowledge of both tone and structure. In terms of structure, you want to follow your reader’s thoughts: your reader is thinking re ideas, so present them quickly and in palatable shots. Have all of your significant points prepared and available in subheadings or bullet points. You may also desire to use tools like Micro Niche Finder to research your market. This will make it less complicated for your reader to skim thru your copy and find what she or he needs . This also makes it more inviting for your reader to go thru the work: by providing white space, you also give your audience” eyes the opportunity to rest once in a while.

    Now that you have drawn your readers in and made them stay, it’s time for you to communicate their language. Now this is a hard deal : a large amount of different parts of the populace speak language differently, and every single person has his or her own local language that he is most fluent in or most comfortable using. You’ll need to tap right into the most general of these languages: this implies research on your side, say by doing a selling study by looking at how folks talk in different forums and mailing lists. You want to look at how people talk and find how for you to sound like them, but not too much: remember, if you try too hard, your writing will show it.

    Here are a few more recommendations on how to make your audience hear themselves in you: you want to make your visitors excited about your services and products, so thrilled that they can shell out some of their hard-earned money to get them. Anyone who’s engaged with a best home business ideas This suggests that you want to keep your copy excited : be optimistic and excited, and avoid language that is depressing or lifeless, or that’s tasteless and humdrum. Avoid going for negative statements : say what a thing is, not what it is not; better yet , say what a thing can offer. Give statements of potential and promise, and entice your reader.

    However, take care, as being too exciting can actually make you look desperate and hard selling. Despondency shows up easily online, so do not be too uppity-up. Hopeful does not necessarily mean hyperactive, and neither does it mean irresponsible excitement. Grab attention at the beginning of your copy and do not beat round the bush. You’ll bolster this at the end, but start your copy so that folk know the point of it instantly. The best material, should be at the start and end of your webpage, in order to grab attention, and then keep it and permit your visitors to take something home. Moreover, keep your ending unusual and upbeat, as this is what your visitors will remember about you.

    Keep it short and easy. If you’re able to get the ideas out in a few words without your website visitors having to scroll ever so often to get what you mean, then you have it made.

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