Tag Archives: Copywriter

7 Reminders For Better Search Engine Optimization Copywriting

At first glance, writing for the web seems to be very easy. All copy should be short, direct to the point and with keywords put in the right places. But when your web copy gets too few visitors, that is when you start to think about your own writing skills. Learn these seven search engine optimization copywriting suggestions to help you with your online marketing and soon you’ll be a top copywriter yourself just like John Carlton.

1. Conduct a keyword research before anything else.

The reason why this kind of copywriting is related to search engine optimization is because your aim is for your website, or your client’s website, to get as much traffic from the search engines. This is true the use of keywords and the organic traffic from the search results utilizing these keywords. That is why it is necessary that you do a keyword research first to learn the keywords people use to be able to find your website.

2. Research about your topic.

Doing a market research is important because it gives you a clearer idea about the topic or the market of the product or service you are writing a copy for. John Carlton’s Simple Writing System emphasizes the importance of doing this kind of research before you even start on your copy writing.

3. Write for human readers.

The problem with many SEO copywriters is that they usually just think about the keyword density and keyword placement in their copy than their writing making any real sense at all. You should avoid this bad practice and instead focus on making your copy writing a good read after all.

4. Do not make your copy too long unless it is necessary.

People have a very short attention span when it comes to reading online. And they seldom actually read, but more on browse the web pages. For this reason, it is best that you make your paragraphs as concise as possible and to not go beyond more than 2,000 words. Of course it really depends on the topic of your article.

5. Write a title that attracts.

Your title is your first chance in getting the attention of the reader. If it is intriguing and informative enough, it would attract the reader to read the rest of the copy.

6. Keep the promise you made in your title.

Do not make your titles sound too over achieving that the rest of the copy cannot cope up with it. If you made a promise in your title, make sure that you can deliver on that promise within the copy.

7. Aim for a conversion.

The purpose of any search engine optimization copywriting is to make a conversion after the reader has finished reading your copy. The most common way to achieve this is to make a call to action at the end of your copy.

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    5 Great Ways To Learn Sales Letter Copywriting Today

    Do you have your own business? If yes then you know how hard it is to increase or revive a slumping sales. One of the most basic things that you can do is to improve your sales letter copywriting skills because it is one of the ways that you can best connect with your customers.

    There are many ways that you can become better in this field, even if you are not a copywriter to begin with. The great thing is that there are both paid and free options for you for this kind of education. All it takes is finding the right authoritative source so you will know that you are getting the right knowledge, information and tips for you to have better copywriting skills.

    I have written here 5 sales letter copywriting trainings and other sources of education that you can try and see if these can really help you with your business.

    1. You can listen to an interview of a top copywriter.

    There is nothing like listening a master talk about his craft. There are websites today that are offering podcast interviews of these copywriters, like John Carlton who is among the top copywriters we have today. It is always a great idea to listen to a mentor talk about his experiences in the field, his tips and suggestions to help you become a better copywriter, and other sound bites where you can certainly pick up a thing or two to help you improve.

    2. You can always try a training course.

    Sometimes you are very busy to go out and enroll in a writing class. Then your next best option for that would through a training course. Training courses come in different formats. There are online courses that you can receive through email or you maybe required to log in to a website. There are also DVD courses and those with books and manuals that will be sent to you. For one thing, you can try first listening to a John Carlton interview. You can then learn in the comfort of your own home or office. The great thing about these courses is that you can learn at your own time, at your own leisure. There is no need to hurry to catch up with a classmate. The pace of your learning is yours to decide.

    3. Enroll in a copywriting seminar.

    If you are the type of person who thrive and learn faster in the company of people who have the same thirst for knowledge, then attending a writing seminar is best for you. Find a respectable copywriter who is offering such a seminar and enroll. This can be quite expensive especially if the venue is located in another city or even a country. But you will be learning first hand with the help of a skilled copywriter.

    4. Try being coached by a copywriter.

    In truth this can be more expensive than attending a seminar but the benefits are often bigger. This is because you have the full attention of an experienced copywriter as he teaches you the ropes of writing good sales copy. You do not have to go after the most famous copywriters today, just someone who has a successful record will do.

    5. Study on your own.

    Maybe you fall under the category of people who really learn best when you are all alone and trying to find all the information and knowledge that you can. The great thing about the Internet is that now you can find a lot of sales letter copywriting tips from websites specializing in writing and marketing. You can also read copywriting blogs run by the top copywriters.

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    Rudimentary Ideas About Means By Which You Can Create Expert Sales Letters

    Writing a promotional letter is tricky and writing a winning sales letter is even harder. Many sales bosses break their heads thinking why they can’t get it right. Well, to respond to this query they should put them in peoples’s shoes and ask what “benefit “would I get by reading this advertising letter? Remember that word “benefit” which is the nub of this discourse. Many sales folk take pieces of info from here and there and create mess out of a promotional letter. They literally throw everything on folk and then get what they merit, instant refusal.

    One should always remember that an advertising letter works only when you have a product to sell and an offer to make. An advertising letter should not be an introduction of your product or company. Remember each word is crucial in the sales letter and do not waste a single one which would distract your potential customer’s attention. They aren’t enthusiastic about the features of you product but an offer or an advantage to them. Think from the customer’s viewpoint and ask yourselves why do I have to read the letter? Is there any benefit or offer to me which can’t be refused? Are you able to convince me that it’s truly a good offer?

    After keeping in mind these things, sales chiefs should apply thought in presenting their letter. The header or the headline is terribly necessary to any marketing letter. It should target right to the buyers of your product. One also must be tiny tactful in use of words and not make the blunders discussed in one a Home Income Profit System I read the other day. But if you are bad at the trade don’t attempt to do it and rather be easy in writing it. The title shouldn’t be more a line, so attempt to be as particular as possible but with maximum affect. No-one has enough time to read each and every letter in this fast-paced time of instant satisfaction. If you’re not able to convey your message to the crowd in stated time, then you have lost those customers. The headline should start with an advantage being offered to the purchaser, although not in the way detailed in a Rapid Automated Income review I’ve seen.. This ensures the client goes to the body of the letter at least.

    Now, having made a good effort with the heading, it is the time to work on the body of the letter. How to maintain the level of keenness that you created in the customer’s mind with the heading? Once again it is important to remember to not to target features of the product you are endeavoring to sell but on the benefits and offers you are making to them. Stuff like what amount of money it is going to save them and how it might affect their lives should be discussed in the body of the letter. Make them realize a need for it and compare it competitor’s product. Remember, a person reading your promotional letter will consistently get questions in mind as to how this will benefit me, after each sentence. So be in a position to clear those doubts and answer the questions. Being little ad hoc in the approach would not do a harm and attempt to grab the awareness by relating things to real life things. You are able to add a bit of humor but unless you’re definite that it won’t be in the bad flavor of the reader. Bring in few previous clients to give testimony of your products. But keep the testimonials believable and something that folk can relate to.

    when you have made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click a link to start now or offer a contact number if it is a direct mail. Also remind them again that if you do not act now you may forfeit the offer as the offer is for restricted time only.

    When you are done with the letter, one of the important parts of the sales letter is P.S. Many individuals simply read the start and end of the letter. Therefore attempt to convey something that may prompt them to go back to the letter and read it. It will be a perfect end to the promotional letter.

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